Here's a practical breakdown of 12 AI SEO and AEO tools. Includes pricing from $39–$2,000/mo, feature matrices, and recommendations for visibility tracking, content, and more. I got nerdy and built a big comparison table of every AI SEO tool I could find. Pricing, features, AI

A decision-first guide to 13 major marketing conferences in 2026. Start with your goal — tactical AI skills, senior networking, search strategy, creative inspiration — and find the event that fits. Most conference guides list events and leave you to figure out which ones matter. This one works the other way:

Here are some of the major SEO conferences happening in 2026, laid out in the order they actually happen. Each one includes dates, pricing, speakers, format, and who it's best suited for — enough to decide whether it belongs on your calendar or not. March: Start the year with

For the past decade “Business potential” has been the most important metric (concept?) in Ahrefs’ content marketing strategy. But have you heard about it? Probably not. I’m sure you’ve heard about many other “useful” concepts though:  * Funnel stages (ToFu, MoFu, BoFu) * Awareness stages (Problem aware, Solution aware, etc)

Why do you publish content on your website? * To get traffic / views? * To grow your email list? * To establish “thought leadership?” Well.. these are all wrong.  The only goal of your content should be to PROMOTE YOUR PRODUCT! (unless of course your company is a media company, and your content

Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite unlikely for you to outrank your rivals in the first place. Well… if you can’t win, change the rules. There’s

Everyone and their mom are publishing a podcast. Here are 10 reasons why you shouldn't