For the past decade “Business potential” has been the most important metric (concept?) in Ahrefs’ content marketing strategy. But have you heard about it? Probably not. I’m sure you’ve heard about many other “useful” concepts though:  * Funnel stages (ToFu, MoFu, BoFu) * Awareness stages (Problem aware, Solution aware, etc)

Why do you publish content on your website? * To get traffic / views? * To grow your email list? * To establish “thought leadership?” Well.. these are all wrong.  The only goal of your content should be to PROMOTE YOUR PRODUCT! (unless of course your company is a media company, and your content

Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite unlikely for you to outrank your rivals in the first place. Well… if you can’t win, change the rules. There’s

Everyone and their mom are publishing a podcast. Here are 10 reasons why you shouldn't