The 3-Minute Guide to the Best AEO Tools: Pricing and What You Get for It
No time to read 5,000 words? Here's every notable AEO tool, what it costs, and who it's for — in under three minutes.
AEO tools track whether AI mentions your brand, cites your content, and recommends you when someone asks a question in your space. They cover ChatGPT, Perplexity, Google AI Overviews, Gemini, and others.
Here are the six main ones worth knowing about, plus a few extras.
The six best AEO tools (and a few more to consider)
Ahrefs Brand Radar — starting from $50 for a standalone tool
The only tool tracking 243M+ real prompts (from People Also Ask data, not synthetic queries).
Covers 6 AI platforms plus YouTube, TikTok, Reddit, web mentions, and search demand history back to 2015. Part of the Ahrefs ecosystem.
Custom prompt tracking starts at $50/mo. Free demo available.
Best for: comprehensive brand visibility across AI and competitor research, current Ahrefs users.
Profound — starting from $99
Front-end AI capture (sees what real users see, not API outputs).
Starter gets you ChatGPT only. Growth ($399/mo) adds Perplexity and Google AIO plus 6 AI-optimized articles per month. Enterprise unlocks 10 engines including Claude, Gemini, and Amazon Rufus. Real-user prompt data from consumer panels.
SOC2 and SSO/SAML at Enterprise. Best for: enterprise teams needing compliance and content creation in one platform.
Rank Prompt — $49–$149/mo Credit-based pricing (150–1,000 credits)
Credit-based pricing system. Tracks ChatGPT, Perplexity, and Google AIO.
Strong agency support with multi-brand monitoring and hyper-local tracking. Includes content generation tools (6 specialized SEO formats). 7-day free trial, no credit card required.
Best for: agencies and multi-brand tracking.
Semrush AI Visibility Toolkit — $199–$549/mo (part of Semrush One)
Semrush One is a standalone platform (not an add-on) combining traditional SEO with AI visibility. You can also buy and AI visibility add-on if you're already a customer.
Starter ($199/mo) includes 50 custom AI prompts tracked daily. Pro+ ($299/mo) adds 100 prompts and content optimization. Advanced ($549/mo) adds 200 prompts, API, and Share of Voice. Integrates with Google Analytics and Search Console.
Best for: teams who want traditional SEO and AI visibility in one unified platform.
Goodie AI — from $295/mo
The eCommerce specialist. Tracks product presence in ChatGPT Shopping and Amazon Rufus (Team tier and up).
Surfaces 11+ AI platforms, including Claude, Gemini, Meta AI, and DeepSeek. Starter ($295/mo) covers visibility monitoring and AEO content writing. Pro ($495/mo) adds traffic analytics and Google Analytics integration. All plans billed annually.
Best for: product and shopping visibility in AI-powered commerce.
Peec AI — from €89–custom
Simple dashboards, unlimited countries and languages at no extra cost, unlimited seats on all plans.
Base tracks ChatGPT, Perplexity, AIO, and DeepSeek. Claude and Gemini are Enterprise add-ons. 15% annual discount.
Best for: global brands managing multilingual AI visibility on a moderate budget.
Also worth checking out
Otterly AI ($29–$489/mo) — budget entry point, 15–400 prompts. Gartner Cool Vendor 2025.
Scrunch ($250/mo Core) — enterprise-focused GEO platform. Core plan includes 125 prompts across 4 AI platforms with site audits and sentiment analysis. Agent Experience Platform (AXP) is available on Enterprise (custom pricing) only.
AthenaHQ ($95/mo annual) — 8+ LLMs, 3,600 credits. Citation Engine and Prompt Volume Estimation at Enterprise.
Quick pick guide
Best overall: Ahrefs Brand Radar — largest real-prompt database, 360° visibility, transparent methodology, flexible pricing. Of course, that's my personal opinion.
Under $100/mo: Brand Radar Basic ($50), Peec AI Starter (€89), Profound Starter ($99, ChatGPT only).
Agencies: Brand Radar (no project limits), Rank Prompt (credit-based agency plan), Peec AI (partner program).
eCommerce: Goodie AI (Rufus + ChatGPT Shopping tracking).
Enterprise compliance: Profound (SOC2, SSO/SAML, 10 platforms). If you need ISO 27001, check out Ahrefs.
Budget SMB: Brand Radar Basic ($50), Otterly AI Lite ($29), Peec AI Starter (€89).
Till next time!